Look, I enjoy a good chip as much as the next person. But there’s something about Pringles that leaves so much to be desired. It’s a chip with so much wasted potential that it literally blows my mind how badly they fumbled this.
As a disclaimer, I am not a Pringles hater. If offered a Pringle I will likely accept it. However, I can’t just sit here and pretend like they’ve done all they can, because they haven’t. But I’ll start with what they’ve done well.
First of all, everything about the Pringle is unique. As far as I know, you’re not gonna see that packaging anywhere else. If you want the cylinder chip can you’re gonna have to buy the Pringles.
Second, the shape is really a perfect chip shape. Except their whole thing about the hyperbolic paraboloid shape leading to no chip breakage is certifiably false, because there are always chip remnants at the bottom of the can. But that’s not why I’m disappointed in them.
Third, their mascot is cute and fun. He’s like the monopoly man of chip mascots. Now that I think about it, there are no other chip mascots. So they’ve got that over everyone else. And it makes sense. If you’re gonna have that much personality with your marketing then you’re gonna need a mascot.
No, my qualm here is that they could taste so much better. And the texture could be so much better. I don’t know why they choose to save money on the seasoning, of all things. Seriously, take a page out of the Doritos seasoning book because that’s the only acceptable seasoning level for a chip. I question how they can still be in business because they are just so mediocre. And it’s not like the flavors are packing a punch, either. They’re weak and it’s embarrassing.
Okay, that’s all. This has been on my mind for a few days now and it just needed to be said. Bye!